I started my career as a management consultant for ZS Associates, where I led teams that helped tech and biotech companies make more money. I left to found my first startup, Livday, which was a UGC platform for local itineraries. I then cofounded and led The Nudge as CEO for nearly ten years, backed by Lightspeed and Goodwater Capital, with additional investments from Sequoia, Index, Accel and Stanford GSB.